“La gota desgasta la piedra, no por fuerza sino por constancia.”

Feb 26, 2011

CASE STUDY 2: eBay

eBay is The World’s Online Marketplace. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay, as well as on Half.com, eBay’s site dedicated to fixed price trading. eBay enables trade on a local, national and international basis with customized sites in markets around the world.

BUSINESS MODELBrokerage Model:
 Auction Broker - conducts auctions for sellers (individuals or merchants). Broker charges the seller a listing fee and commission scaled with the value of the transaction. Auctions vary widely in terms of the offering and bidding rules.

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