Elevator pitch

• to be specific and focus on the problem you solve

• what do you do? focus in on how you help people – specifically, the problem(s) that you solve.

• Use simple words that are easy to understand.

• It should sound like something that happens in the real world that’s tangible, external, measurable and specific.

• Start by saying, “you know how some people have this problem? (which happens to be the problem or challenge you solve) Well, I offer this solution. (which is how you solve it)”

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