SEO (Search Engine Optimization) to successfully enhance the volume and quality of traffic to a client’s website or webpage.
Search Engine Optimization is a method of analyzing and constructing web pages or websites so they are found and indexed by search engines on the internet. SEO works to ensure the content on the webpage is easily read by search engines so it is viewed by the right target market. By improving ones website rank in the search results list, more visitors from the search engine will access the site. This way, potential customers will have direct and quick access to the information on the website when they are searching a relevant topic or keyword.
SEO is considered to be an extremely cost-effective organic method of collecting search results using strategic web site development and design tactics. Some tactics within SEO includes strategically placing important keywords throughout the webpage so they are picked up by search engines.
By having a reasonable amount and placing them in places such as the Meta tags, title tags, alt image keywords and in the links this will bring in more traffic. Ensuring that you are one of the web pages or websites accessed when there are millions of searches being performed everyday has become an essential part of building a company. Having an aesthetically pleasing webpage or website is no longer enough and it is vital to ensure a strong web presence within the internet world.
The Internet by far is one of the most effective lead generation tools today. Statistics speak for themselves.
Today, the majority of visitors to your site will come from search engines (and social media). The top three - Google, Yahoo, and MSN (Bing) refer more than 90% of all search engine traffic.
Did you know?
- 65% of business websites were created solely with the customer in mind, without any consideration of search engine optimization.
- This means that at least two thirds of businesses are needlessly falling to the bottom of search engine results simply because they do not realize the importance of search engine optimization.
- Combine that with the fact that over 85% of online sales are the result of search engine traffic and you may come to a staggeringrealization.
Lead Generation Process involves answering 4 critical questions:
- Why is my product/service the best?
- Who is my target market?
- How do I best communicate this to them to generate interest?
- What are the critical steps behind converting a lead into a client?
No comments:
Post a Comment
We appreciate your comments